DIGITAL EXPORT TO CHINA
STRATEGIES FOR EXPORTING TO CHINA
Market research
There are a number of considerations and assessments to be made before thinking about expanding your market in China. That is why we always recommend conducting a thorough market analysis so that you can fully understand the market's logic, discover its strengths and weaknesses, and be able to plan a more effective entry strategy.
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Naming
Are you sure your company name is appropriate for the Chinese market? Is your name easy to pronounce or remember? Does it refer to any positive and negative concepts in Chinese culture? Name selection is crucial before entering the Chinese market.
Search for partners
Looking for reliable partners in the Chinese market is by no means easy, so we support you by selecting the ideal candidates in line with your wishes with whom to create synergies and develop your business in the Chinese market.
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SOCIAL MEDIA MANAGEMENT FOR EXPORTS TO CHINA
Facebook and Instagram do not exist in China and are replaced by:
Douyin
Little Red Book
Creation of an editorial plan for the Chinese market
We draft content editorial plans in line with local culture and taste, respectful of the differences, and able to translate your brand message and deliver it to the target user. This is possible thanks to our collaboration with a dedicated and competent team of Chinese speakers.
Development of graphical designs in line with Chinese taste
Chinese aesthetic tastes are very different from Western tastes, and what is sleek for us may not necessarily be so for the Chinese consumer.
More so given that colors and numbers in China carry both positive and negative concepts and feelings that may affect the way your brand is perceived.
For this reason, before starting with your social media communication, it is a good idea to design a graphic that is eye-catching and consistent with local tastes.
Copywriting
When it comes to exports, it is never ideal to literally translate content designed for one market, but this is even more true when it comes to the Chinese market.
It is necessary to reimagine the copy and the communication by aligning it with local thinking but without distorting your brand identity.
SEO AND SEM ON BAIDU
Why create a locally hosted site with a .cn domain?
Reduces loading time
Increase site ranking in Chinese search engines
Improve Chinese user experience
Website on Baidu
A website in China is not just a digital storefront but serves first and foremost as a guarantee of your brand's reliability and authenticity against counterfeiting.
Therefore, if you wish to enter the Chinese market, it is highly advisable to have a website in Chinese built on their search engine Baidu.
Indeed, Baidu has peculiarities that distinguish it from Google and it is essential to know about its mechanisms in order to effectively do SEO and SEM activities.
INFLUENCER MARKETING (or KOL MARKETING) FOR EXPORTS TO CHINA
Influencers and KOL marketing
Chinese consumers, being embedded in a collectivist society, place great importance on the advice of Key Opinion Leaders (KOLs) or influencers.
So involving the right KOL in your marketing is critical to making sure your export strategy to China is successful. If you are entering the market, the right influencer can help you build a great reputation and instill trust in the final consumer.
