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digital export in corea

DIGITAL EXPORTS TO KOREA

STRATEGIES FOR EXPORT
TO KOREA

Market research

Entering a peculiar country like South Korea requires in-depth knowledge of the local market and culture. 

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That is why we always recommend conducting a deep market analysis, so as to fully understand its logic, discover its strengths and weaknesses, and be able to plan a more effective entry strategy.

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Search for partners

Looking for reliable partners in the Korean market can sometimes be frustrating, so we support you by selecting the ideal candidates in line with your expectations with whom to create synergies and develop your business in the Korean market.

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SEO AND SEM ON NAVER

Naver is the most used search engine in South Korea

Website optimization for Naver

To enter the Korean market, it is essential to have a website in the language, optimized for their most used search engine: Naver (with 1.72 billion total visits)

SEM campaigns on Naver

We will open the Naver account and set up Pay Per Click (PPC) campaigns in the Korean language, managing and optimizing them.

Naver Blog

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Naver Blog is a platform that allows your brand to have an official presence, where you can::

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  • Publish articles, where you can discuss brand activities, latest news etc.

  • Add links to the South Korean version of the website to drive traffic.

  • Build brand awareness organically

  • Publish articles, where you can discuss brand activities, latest news etc.

  • Add links to the South Korean version of the website to drive traffic.

  • Build brand awareness organically

  • Optimize the SEO of your website: publishing on topics that are extensively researched will provide more visibility in search results

STRATEGIES ON KAKAO TALK

What is Kakao Talk?

Kakao Talk is the most popular messaging app in South Korea. It allows brands to have an official presence and engage users directly on the platform by sending push messages to followers:

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On Kakao Talk Channel you can:

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  • publish content in the feed

  • insert several product images with external links pointing back to your e-commerce

  • launch Display Ads on the Kakao network

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Editorial plan on Kakao Talk

  • We carry out the opening of the official account on Kakao Talk.

  • We prepare the editorial plan in Korean language. 

  • We publish the posts and manage the community

  • We run advertising campaigns with the aim of follower growth and website/landing page traffic

SOCIAL MEDIA MANAGEMENT FOR EXPORT TO SOUTH KOREA

  • Facebook
  • Instagram

Creating a Facebook and Instagram editorial plan for the Korean market

  • We prepare the editorial plan of posts in the language and in line with the tastes of Korean users

  • We create copies that transmit your brand identity to a Korean audience

  • We design graphics that are appealing to local aesthetic standards

We manage and optimize Facebook ADV campaigns in the Korean market

  • We study the right target audience

  • We create graphics and copies that are effective for Korea

  • We investigate the right budget

  • We analyze and report

INFLUENCERS AND KOL MARKETING IN KOREA

  • We set the goals and campaign details

  • We select Korean bloggers and execute the negotiation until the contract is signed

  • We make arrangements with influencers on the publication plan

  • We monitor the execution of publications according to the plan agreed with the client (formats, tone of voice, timing etc.)

  • We collect and analyze campaign KPIs

Need to find out how many buyers and distributors are on target with your business goals in Korea?

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